Style Guide

So you booked a session with Emily Carrels Photography.

Now, what to wear?! Whether you need items for yourself or your whole family, I am here to help! Coordinating outfits to accomplish a cohesive look can make such an impact on your final images, and I have a few suggestions to get you there!

Choose your Palette

Pick a palette of 3-4 colors in similar tones. For example, neutrals, warm tones (mustards, rusts, reds, burgundy), earth tones (browns, tans, greens), blue tones (blues, greys), etc. This can be your starting point and will help your family coordinate beautifully.

Use muted colors

Muted tones are timeless and look stunning together. Think of all your main colors, but with the saturation turned down (see below). When these tones are implemented, the focus remains on you and your connection, not your clothing. Patterns can be lovely if the pattern itself is small, and if only one or two people are wearing a pattern. Textures are an absolute must, as this provides added life and interest into your moments. For example, corduroy, denim, lace, knit, etc.


Layering can help provide more variety to your session, and also provides a unique aspect to your photos. Bring a sun hat, put on a cardigan over your dress, throw a jacket over your shoulder, etc.

You got this

You don't need to match, just coordinate. Follow these tips to have you and your family beautifully dressed for you next session. If you would like help when making your selections, I would be more than happy to lend my advice. Just reach out! You also have the option to wear a dress from my client closet.

Please let me know if you have any questions or want any help styling your next session!